When I pay a markup, I expect something extra like curating of products so I know what the low-mid-high tier options are without sifting through tons of search results and reviews. Or at least not commingling of stock, so I know what I’m getting.
It makes sense that if Amazon is just dumping the same stuff under fake brands, why not go to the source. But anything that uses electricity could burn your house down, couldn't it?
I think for me, the more everyday a purchase is, the less I care about if the purchase goes wrong in some small way?
I do see where you’re coming from, though - I’ve many times gone through the process of:
“I wonder if amazon has any <niche item>?”
...
“Oh, Amazon has literally dozens of different <niche item>s, cool”
For me, I still prefer Amazon if it is a high value item, I check the seller though. I prefer to have my contact information/payment information stored by a company I can trust to keep it safe and in as few places as possible.
What do you base that statement on? I order lots of stuff from Amazon and almost all of it is sold by Amazon and not a third-party. Sometimes I do have to pick Amazon from the list of alternate sellers.
It worked perfectly as I got it, and the model had been on the market past the early peak of the bathtub curve, so I kept it. Still works perfectly today, too. But it taught me a valuable lesson about how far Amazon can be trusted on high-ticket items.
These days the only camera gear I get from Amazon is trivial niche stuff like eyepiece diopters that aren't worth anyone's trouble to gray-market or counterfeit. For everything else, there's my local camera store, or B&H or Adorama.
In Germany they're mostly just as quick to deliver and sane return policies are required by federal/european law. And most importantly their inventory is way better - organized, curated, categorized and genuine.