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Is it only me or I find marketing around "eco-friendly" not genuine and just a ploy to get you to buy their products?

Like you go to Marriott hotels, low and behold there is a sign on the bathroom towel that says "Please help save the planet" by reusing the towel. Sure it helps, but that's not the reason why they put that sign up. It is to save costs of laundry. If they really want to save the planet, how about cutting down private jets for their executives?

It never feels genuine and unless the product/service is directly contributing help to the environment - like an advertisement for a Solar panel company or a Wind Turbine brochure.

You're not the first person to think of this, it even has it's own term. The hotel example isn't as extreme though.

https://en.wikipedia.org/wiki/Greenwashing

"Greenwashing efforts can range from changing the name or label of a product to evoke the natural environment on a product containing harmful chemicals to multimillion-dollar marketing campaigns portraying highly polluting energy companies as eco-friendly. Greenwashing is therefore a "mask" used to cover-up unsustainable corporate agendas and policies."

I can rest with peace now. Thank you.

Money spent is roughly equivalent to emissions caused. Just because it saves Marriott money doesn't mean it's also not good for the environment.

If private jets are taxed appropriately they'd cost the company more and they'd reevaluate their use too.

Indeed, useful point. Could there be space for a “luxury” carbonated water company that sells on things like differences in carbonation pressure or the place of origin for the gas carbonation? Would be amusing, though wonder if it might work?

I think that exists, or at least that’s the impression I got from this product being discussed on Hello Internet.

https://www.aarke.com/

This is interesting, thanks.

I'm not sure about difference in carbonation pressure, but I did read about installed carbonation systems and at-home mineralising (saving bottles, even for still water for people that drink them) expected to be the next big thing (to about the extent of boiling water taps, I suppose) recently.

e.g. https://mitte.co/ but I'm sure there are competitors (that was the one from the article/ad-itorial)

This is neat, looks like a market that will grow. If there’s a system that builds in multiple things like tweaks carbonation, diagnoses water, mineralizes taste, that would be useful.

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