Getting into the Habit of Reading

Does anyone have a problem with getting into reading?

My problem is not about making myself read, but how to find time for all the technical and business skills that I need to read.

And I am not even talking about fiction books, that I want to read, but put aside for now.

I am more curious to see how other people find time for reading?

Business oriented books I tend to listen as audio books while driving. But technical literature could not be addressed this way.