I’ve always found it shocking (well not that shocking honestly after years at 10 person startups to 5,000+ people companies) that you get these folks who read “measure what matters” or some cherry picked Andy Grove stuff & decide “this will fix our velocity and other problems”.

Like no, hard no. OKRs are great, I personally love them but if your company has deeper issues a set of OKRs won’t help and likely hurt as it obfuscates the underlying issues that exist.