Price is a signal. You’ve done a lot of great work. Don’t sell it short now.
Price is a signal. You’ve done a lot of great work. Don’t sell it short now.
I am also building a high-quality, high-value product that I am making affordable even for really "poor" webmasters. I am thinking of raising the pricing, but at the same time I still receive messages from devs that are just starting saying that they like by product but it is too expensive for them, which is a bit sad to hear (you create something nice that some people can't afford).
But in the end, maybe money really talks.
Somehow there's something psychological that makes you appreciate a product less when you paid 10$ vs 1000$.
In the SaaS world, that's like Intercom or HubSpot giving their entire services or $50/m if you're a startup which is <$1M in rev, founded <2y ago etc.
The other shortcut is venture subsidized growth where you sell for cheap to show growth with the hope you'll have net negative churn and the expanded revenue will make up for it. This is highly segment dependant.
But as the founder of Intercom said: startups make a poor market, there's no recovery from death. So choose wisely.
Besides, with more customers you can have the luxury of deciding which segment you actually want to serve and start refining the product for them (thus increasing the value proposition and allowing for a higher price point).
I think more apps need to do this.
I also want to provide more affordable pricing for people with lower purchasing power, but I would do it per person, not based on geolocation. I was thinking to just add some text: "Too expensive? Send me an email explaining your current status and why you want product X and I will make a suitable offer for you".
Either that, or you need a sales Dept to talk to corporations directly.