There's more than one way to skin the revenue cat

37signals.com

17 points·adityakothadiya··6 comments

"[Adding very different business models to a business is] one of the big advantages that small, agile companies have."

Which is true, but if you don't do it carefully it's a good way to make your company no longer so small or agile.

What would be really interesting is an article that discusses not just that it is possible add very different products to your business, but how to identify which of these types of new add-on products would work well with your core business, even if the business models behind each look very different.

So many startups these days have a hard time convincing themselves they need even one revenue stream in the early days.

Is it me, or does this seem suspiciously like an ad for their job board? I mean, I see what they're getting at, but still...

Expert marketing is giving something useful while getting something useful. After all, HN is mainly a recruitment pipeline for YCombinator.

i don't think so...they already have advertisement of their job board all over their blog and company website..i liked the point that you can leverage your skills or creativity to add another revenue stream apart from your main-stream business..

E.g. the way buxfer guys created iPhone interface for YCNews and Reditt.. since they already knew how to develop iPhone interface it's just extending their skills to reach out to more users..

It worked, no? That's not their main point, but it never hurts to market a bit. Sneaky little bastards.

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