I don't care about the money I care about the experience.
Will I learn anything from these people? From the other startups that are accepted? Outside some seed money, what is the upside?
*EDIT
My initial thoughts may have been harsh - and perhaps I'm being a hipster - but I don't get the feeling that this is something truly special/cool. I believe there are talented business people involved, but for me it doesn't appear to be a life-changing event as much as a cash prize.
That being said there is obviously a lot of support from those involved - they represent the bulk of the dialog here.