But it's not really a slippery slope anymore: the world has gone down that slippery slope since the web has been created and operated and it's been great for everyone so far.
Overall, the benefits of the "free bits" have enabled anyone to be a creator and create a audience for free, has enabled companies to become global in an instant reach potentially everyone with access to TCP/IP and DNS servers. But creators and operators are trying to shoehorn the global world into a handful of brands (YouTube, ig, fb...) and a handful of business models.
If you were content creators before this age you had to suck it up to several layers of middle men, to get your content on tv, on cinema, on a CD. Now, the free bits lets you operate single handly from your bedroom. But is has a cost: you rely on gatekeepers to distribute your content and track your audience in the name of ad optimization and those users who they are trying to track - who are sovereign over their devices and software - can and will decide how they engage with the bits that reach their hardware and software.
There are alternatives: aol used to operate a walled garden. Many countries try to operate their own walled gardens. I'm not making a judgment call, I know where I prefer to spend my time on. But people do have to climb down their high horses pretending the power dynamic on the open web is only favouring consumers and users