I'd notice pretty quickly if someone was MITMing all of my traffic. I guess they could MITM a third-party Javascript site that wasn't being served with HSTS. Normally that would just give them all the information I already give to Google or Facebook and the hundred other shitbags that run JS on the sites I browse, but if they got really lucky they could pretend to be some third-party payment provider that didn't use HSTS or I hadn't used before.