Tesla, with so little marketshare and so many fewer dollars in revenue, seems to have made incredible progress.
Tesla, with so little marketshare and so many fewer dollars in revenue, seems to have made incredible progress.
The difference? No hype, deliverers promises, no crashes on autopilot - at least widely known [2] vs [3]. Old fashion in this age of attention grabbers.
[1] https://en.wikipedia.org/wiki/Nissan_Leaf
[2] https://www.google.com/search?q=nissan+leaf+crash+&oq=nissan...
[3] https://www.google.com/search?q=tesla+crash&oq=tesla+crash
Another factor is the general innovators dilemma where they have tremendous sunk costs in their old fuel burning ecosystem.
To be fair generally moving from a mature and high scaled to an untested and new approach is expensive and downright reckless looking levels of risk, only vindicated after a success when the unforseen or unbelieved shoe drops.
Toyota wants their cars to be able to last a million miles in extreme environments (-40 degrees Alaska, +120 degrees F deserts). You can't do that with today's off-the-shelf battery technology.