There was a 30 year shift into the cities, so family-friendliness can't explain the trend. This is mostly likely a consequence of the virus.
Demographically, you were mostly seeing college-educated young people make up the net inflow over the past 20 years. I suspect that layered over the virus effects, you probably had some demographics who were on the edge of moving anyway--which is one reason that so many of them pulled the trigger fairly quickly.