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Well at some point heavily critisizing it is be the best way to impove it. There's a start, and that great. Simply the fact that they can point someone to 99designs might just make his day and be a big problem resolved for him/her.

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They don’t point to 99designs any more but to the Design Business Association ( http://www.dba.org.uk/ ).

Which is probably a worse thing to do. They're supposed to be making it easy and appealing to start a business. This makes it seem more complicate and expensive that it really is.

There are thousands of successful businesses that don't have logos.

Well the fact is that, at least there is a reference and while we have to critisize it in order to impove it, we have to achknowledge the fact that they are trying something compared to many others. Just take a look at the TechCrunch post where they talked about how bad the Startup Visa was and later a new redefined version of the US Startup Visa is in the works. There's a start with StartupBritain, why not contribute?!

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