Unfortunately this model doesn't seem to work. If you look at what's getting votes it's things like pictures of girls and kittens.
There is a cost if the articles isn't popular(which rules submitting any old crap)
There is a cost of voting up articles, which rules out people with too much time(and not enough money) on their hands scewing the numbers.
Perhaps it hasn't worked before, but then no one has tried doing this with bitcoin, that singular ingredient makes a lot of formerly impossible things very achievable.
Readers end up with this because this is what readers want. We know this is what they want because it's what they pay for, which works just fine for tabloid newspapers.