Apple Is Killing a Billion-Dollar Ad Industry with One Popup

The title doesn't seem to be outrageous or click-baity enough, try this:

ADPOCALYPSE: The Ad-Industry HATES this COMPANY! YOU WOULDN'T BELIEVE WHAT THEY DID NEXT!

There. Much better.

Can anybody confirm the details here? There is an API "Ad Click Attribution" coming to Safari, currently listed among the "experimental features" of Safari Technology Preview.

From what I remember about it, and also just the name, this seems to be intended to soften the blow on advertisers here.

This is Safari, not Apps, obviously, and I don't know this interacts wth in-app web views, or whatever methods they use to show ads.