This seems like a great shopify app I will certainly be adding to my next store. Do you have any go to optimization resources to share? (just general stuff on how to think about optimizing things in ones own life)
1 - https://vwo.com/blog/ab-testing-price-testing/
2 - http://www.conversionvoodoo.com/blog/2012/12/why-price-elast...
3 - https://prisync.com/blog/price-testing-how-to-test-different...