Tools like these popup every now and then are a nice tool for rough estimation of gaze. Fixation tracking is a large complicated issue that usually requires some sort of calibration to get more precise results. By sidestepping the calibration problem, much higher subject compliance can be achieved since you don't have a grad student barking confusing order at you. The downside to this is the noise you see in the tracking results. For those interested a product that produces similar results is pupil labs ambient gaze tracking "Core" research headset[0]. [0] https://pupil-labs.com/products/core/