I think people have rushed into stocks because they think that that's the safe haven for their money against inflation as they think the Fed is "printing money" and causing inflation, but the data is showing deflation. If deflation continues, bonds would be the safer place to be.
In particular, virtually every single food item at the grocery store is more expensive than it was in March. Am I the only one who has experienced this? It seems like basic staples (milk, eggs, flour) are substantially more expensive than a few months ago.
But your other point is probably more correct - supply/demand swings in the short term affect the prices you see more than deflation/inflation.
Technically a gallon of milk should go up in price like 6-10 cents a year, which you might not notice.
Regular costs $3.5/gal
That's technically correct, though of course does not feel like it for many people. To the average consumer, a "phone that can play today's games" is the same measurement today as it is next year, and if prices don't change, they might not consider that "quality increase".