Here: the user turns off data collection from Google services, but third party apps use a Google Cloud offering to collect analytics (which Google cannot access).
Previously: I launched Chrome in incognito mode, but when I log into Google it records my activity.
Given the article's mention of Oracle as a client, it seems likely this is part of Oracle's continued smear campaign against Google. Keeping a stream of negative headlines regardless of substance, especially as the big Supreme Court case looms.