Why not just write a blog and post a link to it?
there's a big difference in how they're consumed. There is still value in blog posts, but sometimes a twitter thread is a web better choice if you want people to see / interact with what you have to say.
- https://twitter.com/dannypostmaa/status/1282952961857970176
- https://twitter.com/robhope/status/1265278107088347136
Of course, you can make a blog post from such threads (and probably should, if the thread got traction), but it would look and read differently.
- First of all, threads are often long-living i.e., authors update it over time. It allows them to surface the content every time they update it.
- Secondly, often every tweet's a self-containing idea. Blog posts usually are worried and need more time to grasp.
- Also, it's not only easy to consume but also to share.
I like, write and consume both Twitter threads and blog posts.
* They don't have to go off platform.
* the base tweet can be much more eye catching that a link, even with social cards set up
* People may be desensitised to links that lead off-platform, because that's how Ads generally appear on Twitter
Then there are other advantages, like the fact that it tends to encourage you to write in a concise and direct way, with each tweet in the thread being like a bullet point. I often see people retweeting and engaging with a specific tweet from the thread; it's harder (relative term) to do that with a section from a blog post.