Right, good point. It is a quality of uniqueness for searchability and marketability. On top of my head I can only think of a couple of counterexamples: Windows and Messenger, but your point is still very valid.

I guess in practice, for search purposes, we will see some kind of suffix attached to the name, Element Chat or similar.

I was trying to address the point of the parent comment, that using common words is detrimental to searchability. I think that is true, but as shown by the examples I gave, it is not catastrophic and can be worked around.

Processing: https://processing.org/

Atom and rust have a technical audience