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If I'm an organisation, e.g. a company, I don't want end-to-end encryption, I want to make sure I have access to all messages within the company and between employees.

So I'm not sure a tool that is encrypted end-to-end will be that appealing to me not matter the name unless there is a feature around that.

On the other hand, individuals who are savvy enough to look for such a tool may not worry too much about the name.

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Element is end to end encrypted by default for private rooms and 1:1 chats, but the Matrix protocol does not mandate the use of end to end encryption since it doesn't make sense for some use cases, particularly for public world readable rooms and IoT application.

There are organisations today that use Element without e2ee, though in practice we find that most see e2ee as a plus point - especially with the recent UX improvements (https://element.io/blog/e2e-encryption-by-default-cross-sign...).

Good to know that it can be used without e2e encryption.

I don't see e2e as a plus point in a corporate environment because there is always a need to retrieve communications in some cases (which has nothing to do with UX).

Since you run the matrix server in that environment you can add a hook for a master corporate account to be auto included in every room made. It would then be privy to any encryption keys.

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