Of course K8s is not perfect, and it's overkill for small to medium apps (I think hype train convinced a lot of people they would need to scale to massive cloud levels when really they didn't), but if you have ever needed K8s (especially for a complex microservice system at big enterprise level) then you know the value and you remember the proprietary vendor-locked era of sadness before K8s emerged.
This strongly correlates with bullshit VC-funded companies that wouldn't be profitable even on a good day so their only objective is to raise as much funding as possible (the business problem is secondary, because even solving the business problem perfectly wouldn't make them profitable) and chasing fads and buzzwords is sadly a valid strategy for raising capital.
Same with all these technologies.
Kubernetes is a grassroots phenomenon of developers experimenting with self-immolation while padding the resume.
Major difference. Your example comes from the top. Kubernetes comes from the bottom, and is more insidious in my opinion.
Better get out of here before they notice us.