Here in India, TikTok was massively popular in smaller towns and villages. The content was so different than Instagram.

I really thought it was invaluable (TikTok is banned now). For us city dwelling upper middle class people, it gave a rare glimpse into the lives of people less privileged. And it wasn't maudlin or patronizing as a lot of narratives about the poor tend to be. Rather it was fun and authentic.

I remember when the lockdown happened and a lot of migrant workers were left stranded, the news channels were filled with horror stories and heartbreaking videos of poor families walking hundreds of kilometres to their homes. But on TikTok, there were plenty of videos shot by the same migrant workers where they shared their woes, but would sometimes break into a dance or make fun of their situation.