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How exactly should I go about dealing with Universal Pictures Home Entertainment under the CAN-SPAM Act?

Individuals cannot sue under CAN-SPAM Act and I don't think any state Attorney General is going to bring a suit on my behalf because they didn't accommodate a plus alias.

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Little of consequence most likely, but in the USA the route would be an fcc complaint I believe.

https://consumercomplaints.fcc.gov/hc/en-us

The technical details as to why they are failing to unsubscribe you does not matter at all. What matters is, you've unsubscribed repeatedly and they are failing to register your intent.

Send them a letter stating that they are spamming you and hope they will fix it?

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