For those on the wrong side of a paywall: https://outline.com/CJVH9a

"I see people make blunders that I wish people had stopped making 10 years ago: that tendency to see something that strikes an emotional chord and immediately share it, like it, pass it on without thinking about it, without considering whether it came from a human being, or a bot, or a troll, or a political actor."

To me there's a lot of truth in this statement, so much of being online seems to be driven by how to emotionally manipulate you, and to pull traffic by being the 1st one out of the gate with a story by being the one passed around. It doesn't feel like a very productive model for making any concrete progress. If you try to be more engaged you end up exhausted due to the energy required to cross check information for veracity.