I think there are two really interesting things about this:

• This is the first time Amazon has pulled together the two major branches of their business, retail and cloud infrastructure, into something (dare I say it?) synergetic.

• Amazon is taking the first steps into the non-retail consumer web, where, if successful, they'll probably give a good scare to a handful of startups as they sweep across segments (and without the Google / Facebook-like startup shopping).