Amazon's cloud product is aimed at Android
Apple's cloud product will almost certainly ignore Android users because they'll use it to bolster the iPhone/iOS stack (+ enticement to switch to).
They're aimed at two different markets.
The original release of the operating system included Visual Voicemail, multi-touch gestures, HTML email, Safari web browser, threaded text messaging, and YouTube. However, many features like MMS, third-party apps, and copy and paste were not supported at release. These missing features led to hackers "jailbreaking" their phones which added these missing features. Official software updates slowly added these features.
http://en.wikipedia.org/wiki/IPhone_(original)#Software_Hist...
Looking back now they clearly did the right thing. In articles at the time when journalists did a feature comparisons it lost. But when people and journalists actually used it - it was awesome. I argue a product can be both a MVC and have simple, powerful, useful, polished features. Just look at the ipod and iphone (yeah similar reviews happened for ipod. See the infamous Slashdot quote).
Edit: Another example is iTunes (why couldn't you buy things directly on your device) or their office productivity suite.