I feel that the fact that OP mentioned the time, it was supposed to be read as a grand feat, which it wasn't. But if I'm wrong then I'm wrong.
In 2009 Google I/O was sold out only after ninety days and Apple’s WWDC was sold out only after more than thirty days. In 2010 both conferences sold out only after a few days.
That both conferences now sell out in substantially less than a day is newsworthy and a grand feat.