What I'm talking about is like 3,000 nodes to serve 15,000 QPS. That seems like a lot of QPS, and so it makes intuitive sense to people that they'd need a big distributed system for it, unless they have a sense of how fast computers actually are.
A classic example of a "cheap" service is something like Stack Overflow [1] or Wikipedia: serving content that is mostly static; you just gotta configure your caches well. A classic example of an "expensive" service: a search engine, where so many queries cannot be cached (too rare), or are even completely unique (never seen before [2]).
[1] https://stackexchange.com/performance
[2] https://www.seroundtable.com/google-15-percent-queries-25730...
[1] https://twitter.com/Nick_Craver/status/1280494336673751044?s...