Seems like a market that is in a race to the bottom and consumers that are not really interested in spending money. Sounds like a tough market to be in.

I'd start making Edu games with MRTK (mixed reality toolkit) because I believe this platform will be significant in a few years and AR might be the way to reinvent a broken system that is hard to change.

BTW, if you do XR for something besides games, there is a LOT of money on the table