I don't think their product is really that viable. The amount of setup, process, work, materials and money it takes to produce a 10 minute clip is just about the same amount it takes to produce a 30 minute episode.

I've enjoyed some short-form episodic content on Amazon before, but it always left me feeling short-changed, and wishing the episodes were 30 minutes. It was too quick to go through the entire series and then it's done, I have to search for more content that is high quality, which is few and far between. Maybe it's for people with ADD who can't follow a plot longer than 10 minutes long?

Quibi is relying on a gimmick, and one that isn't even difficult to copy and has been done before. I've so far not heard of any reason that would compel me to spend my time on their site when there's so much other content out there.

I'm also not sure why anyone would want Meg Whitman on board at a company like this, unless she's somehow responsible for bringing some of that 1.8 Billion in funding, and even then she should only be on the board, not in the C suite.