Every content creator who gets a major voice on the platform laments the absence of a competing platform to move to.

Youtube is successful coz of google infrastructure not google decisions/methodology.

Now Google is trying to move Youtube into becoming a hollywood-lite experience and providing major support to entrenched hollywood celebs like will smith/brie larson(they even bypassed monetization policies for larson - her first video launched with full monetisation in play)

They bought it after it had already established its market presence.

They have tried to launch at least 2 of their own, and both flopped hard.