I'm partway through the video and I got bored, I would have much rather read your mission statement. You aren't taking advantage of the video format. No one really makes straight flash GUI videos with scrolling text anymore.

I would have preferred 1 minute where you have a voiceover actor explain your mission, then 2 minutes where you go through the product. There's a web 2.0 marketplace where you can hire voiceover actors cheaply, or do it yourself. If you really can't talk about the product, I would still recommend having a voice talking about the mission.