Another point. Especially with these content based services, it's all about the next piece of content you can provide.

For example, if Dave Chapelle signed an exclusive deal with Quibi, then all of a sudden those 92% that didn't want to come back will come back in droves.

Quibi isn't a lost cause, they set up the infrastructure and are just getting started on releasing content. Everything depends on if they can find their must-see-tv.