this perspective is exactly right. I would be very interested to hear your thoughts on our resume software - https://rezi.io
The reason is simple: I need a resume.
Now what irritates me a lot is simple: Why would you offer a subscription?
I think you offer a subscription because you would like to have a self sustainable business. You were looking for something small to build and want to make money. Subscription means easy money.
But thats just wrong. I'm finding your webpage in the moment i need a resume. I need it now, i need one pdf to send to companies and thats it. I don't need it monthly and you spend resources in building something which doesn't fit my need
So how to make it better?
Think who would like to use you: a) a student -> money is tight, never wrote a resume b) someone who worked before and probably has enough money
This person needs to see in a glance how much it costs to get that resume, how easy it is and how it looks.
Your funnel needs to do this.
You need to tell someone 'you will create a super simple and smart resume and you will be able to download it at the end by paying 5$'. You can extend it after that person has created the cv with 'look if you pay now 20$, you can update your resume for the next 8 month and we also have 3 additonal features you can use'.
Then make it savable so that if that person, really should not have forgotten you when searching for a new job again, they are able to go to your website and continue where they left of.
This year we starting selling the software directly to universities (https://www.rezi.io/resume-management-system)once this picks up a bit more - we plan on making Rezi completely free for job seekers. But reviews are solid, I'm baised, but I think this is the best resume software in the world.
In your specific case, the problem is, that basic means 'no pdf' which basically translates to 'useless'.
You have only a few seconds/minutes until a person will go to the next resume service page. They should not want to look for something else, they should think of buying a resume from you.
Build and advertise it as a one time deal. Tell people that they can configure it and build it and when they like it, they can buy it a the end.
This should be your first priority and when you have this fixed, then you can think about how to get those people back when they are looking for a new job in 2-4 years.
No one can upload a web profile. Thats not a good feature for someone who needs a resume.
If your web profile has a download button for the pdf version, then perhaps it could make sense but otherwise it doesn't.
You are trying to hard building a subscription service but this is a product service.