> They care more about famous YouTubers and TikTok stars.
It sounds like they’re still interested in celebrities, it’s just a different set of people than older generations expect.
I wonder, is that gap new or just part of the cycles of life?
It sounds like they’re still interested in celebrities, it’s just a different set of people than older generations expect.
I wonder, is that gap new or just part of the cycles of life?
Given that this is where there is just a separate group of people that understands or learns the selection criteria for YouTube/Twitter/TikTok/Twitch whatever and can have more synergy transferring between these outlets. It makes sense that someone who in another setting is popular just seems to land flat when they are having to relearn a new way of presenting themselves and the old tools don't work. Even celebrities that start a YouTube channel that I at least followed in passing end up feeling terrible, and I don't think I've seen a hollywood grade external star stick with their YouTube content long enough to actually start learning what needs to change.
This doesn't suggest that no youtubers have staying power: Pewdiepie has been around for a while and has a massive subscriber count. But he is literally the best of the best, and my point is just that the staying power of a celeb is now more fluid all up and down the distribution of popularity.