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The largest cohort with these premium services take the free trial and then immediately cancel. Then you have to earn them back.

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Do you have a source with that? Based off of the majority of my family members it seems like that would be the opposite. I wouldn't be surprised that there's a correlation between tech-savvy individuals and those who cancel straight to subscription trials right away.

I work for a company with a premium service, and we have a number of employees who have worked on other premium services. It’s definitely true in the aggregate.

* Worth noting, since you mention tech savvy individuals, that these are not tech savvy services (although buying a premium service from an app on your phone probably immediately skews you somewhat tech savvy).

Interesting, thanks!

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