Hey guys please don’t take this the wrong way but as a consumer when I saw the behavioral psychology headline in this post I got really excited.

Suffice it to say I was sufficiently disappointed to find out it was a prize linked savings account ... these have been run in the US for years, one of the largest in the US right now Is run by wal mart.

I LOVE nudge and I love behavioral psychology but this is not that.

Check out what we’re building at HMBradley if you want to see a real nod to creating habits.

I was hoping to see a new and interesting take here so I’m kind of curious why you settled on this angle?