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"They tweeted something bad" -> "get them fired," is substantially different from, "the reporters working for this organization are dangerous," -> "don't talk to them." One is going on the offense, the other is defensive.

I'm fairly sure that #ghostnyt was a reaction to the NYTimes airing of the Tom Cotton op-ed. I don't doubt that some SSC fans latched onto it, but I'd be surprised if even a third of those using #ghostnyt were from SSC aligned people.

EDIT: Would work better if I spelled "NYT" correctly. Oops. Still looks like all SA tweets, though[1].

EDIT 2: Whoops, this was meant as a reply to charia's point.

This reply about Scott Alexander appears to be the first usage[0]: https://twitter.com/ChrisSt41125908/status/12755577894154649...

[0] https://twitter.com/search?q=until%3A2020-06-24%20since%3A20...

[1] https://twitter.com/search?q=until%3A2020-06-24%20since%3A20...