When do people ever say, "I bought an Apple computer"? People usually say, "I bought a Mac". Ever rarer will you see someone say, "I bought an Apple phone." (I'm talking about most laymen aka consumers)

Apple's branding value has followed from their high quality and consumer-accessible products. No amount of marketing will support a crappy product. Focusing on marketing over quality is how products die a spectacular death. Remember Kin?