It has govt. backing (maybe funding, not sure), but this is from the private sector.

I am slightly suspicious of the fact that the people listed on the "About Us" page appear to have things to sell in this field. For example a link to a "startup kit" with a book by Emma Jones is linked from the first page.

It's fine if this is killer material and good stuff, and I hope it is, but it gives me pause for thought.