I used to do a lot of YouTube fitness videos but the Peloton classes are better. Full Netflix quality HD, no preroll commercials, constant stream of new workouts that I don’t have to search around for, etc.
I assume Mirror offers something similar. If $40/month sounds expensive keep in mind many of us compare fitness expenses to the $300/month gym memberships we were paying for prior to Covid.
Most people that would buy this would also take a class at Flywheel/Barry’s Bootcamp/Rumble/Soulcycle/F45 which come out to $25-$35 per class depending on package and region. If you want to work out 2x per week you’re at $200-$300 per month. (I know folks in SF for example that take more than 2 classes per week and sometimes more than 2 classes in a single day.)
Compared to that a peloton is really cheap. And you don’t have to deal with going to the studio and finding a time slot that isn’t booked and works with your schedule.
I know quite a few coastal elites that definitely pay the premium for these group workout classes.
Anecdotal, but that is the target audience.
I can definitely see upper-middle class consumers buying something like this, but I'd have thought it's slightly out of reach for "Average Joe and Jane".
Sometimes you can justify the prices to people who would pay $30 per spin class and go to 10+ spin classes a month. They also tend to be located down town right next to big work hubs so they're easy to get to. Finally, they usually don't participate in the shady budget-gym "you can never cancel" dark patterns.
I'm in NYC and could never justify an Equinox membership, but $75-$125/mo is pretty standard if you want to join a gym with classes and not be tied to a single location.
I had a New York Sports Club membership with access to all NYC locations and classes for ~$75/mo after a discount offered by my company. Being able to go meet a friend for a class at their location or be able to pick a gym near home or work was convenient.
I’m referring to LifeTime but Equinox and others target this price point. It’s very successful in my high cost of living area, and they’ve been expanding quickly. I hope they survive Covid though I’ll admittedly have my membership on hold until a vaccine arrives.
Basically this is another thing to take into account when considering moving to SV, I suspect.