Thanks for sharing. I've skimmed your post and headed right to your website in hope to get a quick overview of what you guys are actually doing.

Looking at your marketing communication and seeing Robotic Process Automation I thought, hey cool those guys can build me an assembly-line powered by robots for my new hardware product I'm designing. Then coming back reading a bit more your post (but still too lazy to read it concentrated because it's way too long, I head to the comments and see stuff more in the software automation territory like Autohotkey, Selenium...

I guess I got it all wrong but your positioning is super broad or is it just misleading communication. Whatever, good luck!