People do not want to believe animals are sentient and can communicate. They often spend their whole lives ignoring the evidence plainly in front of their own eyes. Hell, they used to do this with other humans..
I would argue this training is not about teaching the dog to communicate, they already do that. This is teaching the dog to communicate in a way that is understandable and verifiable to people other than their owner.
My dog learned to cough to get my attention and then point to the thing he wanted, or give me a look he knew I would understand. Barking at me would often just get my frustration, but he was so excited when he found out that we could both make the same noise coughing. After that, he would only bark if he was mad. Communication, but not with repeatable, verifiable 'words'.