I would agree that they are doing shady moves that can hurt search quality, but overall, the results look much better today than 10 years ago.
I would agree that they are doing shady moves that can hurt search quality, but overall, the results look much better today than 10 years ago.
1. For a few years now, it has been very difficult for me to search for specific phrases, even with surrounding quotes, without getting results that don't include those phrases
2. Lately, every search where I am trying to research a topic or look up some instructrions for how to do something leads to to pages upon pages of products and services in that space rather than information about the thing. I can't look up how to install a stove without endless ads (whether posing as explicit ads or as official search results) for handymen or appliance stores. I want to know how to change my swamp cooler motor but instead I get professional HVAC services, and useless sponsored articles that aren't about "how to do <thing>" but "why you should do <thing> oh and by the way hire us".
On google search, results are neither informative nor accurate. The results exist only to sell something.
GMail is unable using the web client. Google search results are not great when doing research on new topics, its good for telling you things you already know but forgot, but when trying to search about new topics the search bubbles are bad. They beg for adoption of new products and then cancel them within 18 months. Android is essentially a giant spyware platform, using your mic sends everything to google. Using chrome sends everything to google. On and on, I believe Google was a better company 10 years ago.
When I search for information about specific strings like class method names, now I quite often have to resort to GitHub search.
This happens most surprisingly when navigating with Maps. I have shortcuts for destinations I regularly use, and the number of times I've tapped one of those and had Google cover 90% of the screen with restaurants nearby and the announcement of some feature and the "start" bar across the bottom...my conclusion has been that Google's Maps UX philosophy is based entirely on discouraging use while driving.
Early Google took pride in following other people's standards and avoiding walled gardens: XMPP, RSS, semantic web/micro-formats.
Today's Google avoids traditional standards and many standards that don't originate from Google, doesn't mind walled gardens in their favor, or "standards" that they (almost) solely control (AMP as an obvious one, HTML nearly with the Chromium monopoly), and doesn't even use standards in many areas where early Google thought it important (communications apps that might use something like XMPP or Matrix to federate, for instance).
For example medical related searches right now prioritize covid related results, they are important _now_, but they are less important than general statistical data
A general purpose search engine shouldn't be about what social networks talk more about