Is this a product that end users (car owners) could buy? How would it be integrated with the car? As a driver who doesn't care about cyclists (as those are the ones causing most accidents), would you buy a specific device just for avoiding cyclists?
Is it a product car manufacturers have to integrate in the car? Shouldn't this have a wider target than cyclists? How does it compare to the existing collision avoidance systems? If it's an optional safety system just for detecting cyclists, how do you sell it to the car buyer?