We also did research to find favored Mastermind patterns. Bias was a large problem there too. When presented with colors, people would pick a single color more often or place the same colors next to each other. When presented with letters, people would try to spell out words.
Peculiar: In product pricing and conversion testing, prices with 7's and 9's seem to provide more favorable results. I believe this is akin to the favorite-color bias we happened upon (7 is my lucky number!), mixed with the slight confusing nature of calculating/rounding down a price ending in 7 or 9 (hey, it's still $2999, so just 2 grand and then some).