Ask HN: How do you keep track of who unsubscribed to your emails?

1 pointgghootch3 comments

At the startup I work for, there's 2-3 "true" lists of emails, spread between 2-3 different email-like SaaS products which all have their own unsubscribe management system.

Users who unsubscribe in one system stay subscribed in other systems, inevitably leading to frustration.

How do you keep track of who unsubscribed to your emails?

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Ideally, use one email marketing system. For example, Mailchimp lets us know exactly which customers have unsubscribed from certain types of emails for a selected list.

Yeah - Mailchimp is great! But I'm not sure it's possible to enforce just one email marketing system? Feels like there's always forces to add yet another system. Intercom, for example, brings a nice little chat widget & an integrated email system. This will inevitably result in email subscribe/unsubscribe dynamics - or are we doing something wrong?

https://www.intercom.com/app-store/?search=Mailchimp

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