You have to go out of your way to force burn in, there has been some good 3rd party testing [0]
Oh, as for the TV, the colors are astounding and its thinness is just a bit on the silly side, seriously from one third on up from the base it is as thick as iPad
I expect micro LED to over take it one day but for now if you are a movie aficionado there is no subsistute, this is especially true when dealing with letter boxed movies as there is no bleed into the black borders
[0] https://www.rtings.com/tv/learn/real-life-oled-burn-in-test
No sign of burn-in and I check it with color slides every few months. I think the C6 panels were much more prone to burn in than C7.
Some people with C7 panels had problems with a bug where the automatic compensation program does not run which greatly accelerates burn in, but I believe LG is replacing TVs for people who get that.
My C7 looks absolutely stunning with good sources 4k/HDR.
I'm happy with my purchase every day and would never think about going back to crappy LCD.
Burn-in: When you have an image that stays even long after you've switched (e.g., the news channel logo is permanently stuck in the corner).
Image retention: When a static image is briefly retained when you switch the image to a mostly-even color (e.g., a logo stays after you switch to a mostly-gray background, but fades over a period of minutes/hours).
I've seen image retention on my 55EG9100 (even older than another post's 'burned in' C6), but I've never seen burn-in. And I played lots and lots of video games that has static HUDs.
Ostensibly the newer OLED panels have even less image retention problems than the older ones. I've never noticed even image retention on my newer C8 OLED.
It seems there are some ui-patterns involved that could perhaps, at least for the webos apps, be avoided through interface standards.
https://www.rtings.com/tv/learn/real-life-oled-burn-in-test
Is it extreme? Sure, but it's not contrived--five hours on, one hour off. If the TV in the office break room was an OLED, it would absolutely exhibit this level of burn in.
Burn-in risks crop up in every online conversation about OLEDs, at least since LG's 2006 line was released.