Others have followed suit - Northwestern recently announced that they would just grant financial aid recipients whatever part previously would have been loans.
When I was applying to college in early 2010s as someone who received financial aid (parents made ~$100k total), I could attend:
* [top 20 school - private] for ~18k a year
* [top 50 school - private] for ~18k a year
* [sub 200-rank school - the main in-state school] for ~$9k a year
* [top 20 to top 40 schools - state - out of state] for $30k-$40k...
These big state schools were the most surprising to me because everyone always says "if you're smart they'll have so many scholarships for you it'll nearly be free!"
But when it came down to it the good state schools weren't even in the running. I took the more prestigious school name for half the price.